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The Basic Attention Token (BAT) tokenizes the attention economy, introducing new ways for users, advertisers, and creators to earn, engage, and transact. The BAT Roadmap 4.0 grows BAT utility across the transactional attention economy—spanning payments, rewards, and creator monetization.
The BAT 4.0 ecosystem: the transactional attention economy
The Basic Attention Token (BAT) tokenizes the attention economy, introducing new ways for users, advertisers, and creators to earn, engage, and transact. The BAT Roadmap 4.0 grows BAT utility across the transactional attention economy—spanning payments, rewards, and creator monetization.
The BAT 4.0 ecosystem: the transactional attention economy
Unified Brave Wallet & BravePay One wallet for saved cards, self-custody crypto, and Brave Rewards BravePay: private, self-custody stablecoin payments with .brave addresses On- and off-ramps, swaps, and cross-chain bridging
Brave Rewards Card & Rewards Earn BAT on everyday purchases with a virtual & physical rewards card Loyalty tiers, exclusive Offer Wall perks, and BravePass access to Brave Premium BAT buybacks from Wallet, Card, and BravePay revenue fund user rewards
Creators & the Agentic Web Creator Contribution Protocol: compensate creators when AI uses their content Browser support for x402 & Machine Payments Protocol (MPP) Open-source BravePay & Rewards SDKs for merchants and developers
With Brave Rewards, users can opt to earn BAT for viewing privacy-respecting ads in the Brave browser (with more options to earn currently in development).
Users support creators on leading platforms for their content with the BAT they earn.
BAT adoption is expanding across Web3, with growing integrations across DApps, Web3 gaming, creator platforms, and decentralized payment systems. From privacy-first ads to on-chain payments, BAT is powering the future of the attention economy.
BAT is a utility token for a new, blockchain-based digital advertising and services platform. Brave is a privacy-focused, secure web browser that blocks ads and tracking by default.
A Brave feature called Brave Rewards allows people who use Brave to contribute BAT to the sites they visit. When someone turns on Brave Rewards, their browser will tally the time and attention they spend on each site, and divide up that person’s monthly BAT contribution among the sites they visit. Brave Ads will allow people to opt in to earn BAT based on their attention. When someone turns Brave Ads on, their browser will begin learning their preferences in order to show occasional relevant ads as system notifications.
None of this ever reveals someone’s browsing history or preferences. Brave Rewards uses an anonymous contribution system so that nobody can work out who supported which sites — only the totals for each site. Likewise, the information Brave Ads to decide which ads to show stays safely on your device and is never shared with anyone, even Brave. And naturally, both these protocols and the code are open source and available for audit.
Wider market sentiment — context for sizing, not a property of this token.
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